Andrei Zakhareuski

Co-founder and CEO, Driving‑Tests.org

Leads product, content, UX, and growth across a vertically integrated team; first point of contact for most staff. Focus areas: product analytics, experiments, SEO/ASO, and cross‑team coordination.

Contact Andrei
Built Driving‑Tests.org to make exam prep clear, accessible, and safe. Andrei’s main goal is content quality with ethical monetization and transparent outcomes.

Areas of responsibility and expertise

  • Product analytics, decision‑making and experimentation.
  • Editorial and content quality: test design, review of wording, hints, explanations, and illustrations.
  • UX and design reviews; task scoping and acceptance across teams.
  • Cross‑team coordination in a vertically integrated org; hands‑on generalist work when needed.
  • SEO/ASO strategy and execution.
  • Data and signals: governance of internal datasets; pass‑rate analysis; user feedback triage.
  • Multimedia and localization: coordinated voice‑overs for all questions; Russian and Spanish translations and proofreading; slide/audio ELDT course versions.

Methodology

How Andrei works

Scope and priorities

Define success metrics, set hypotheses, and scope work across product, content, UX, and growth. Final sign‑off on tests and key design changes.

Sources of truth
  • State Driver Handbooks (latest edition)
  • DMV websites and official updates
  • Proprietary datasets and pass‑rate analytics
  • Customer feedback

Signals and sources

Track state handbooks and DMV websites; analyze user feedback and internal datasets; monitor pass‑rate outcomes.

Change detection

Automated pings on DMV handbook pages trigger review; user reports are triaged into the queue.

Review and experimentation

Clarify requirements, set tasks for the right team, and run experiments (A/B and pricing/monetization) to validate impact.

Versioning and feedback loop

Timestamped updates; results feed back into the roadmap. If sources conflict, defer to current state handbooks and controlling statutes.

Recent highlights

Established a new site voice/tone with Off‑Menu.

Built the 2024 Premium Passing Rate report.

Several hundred B2B clients in the CDL Corporate program.

Selected prior contributions

  • Wrote several hundred original practice questions before Steven joined the team.
  • Coordinated voice‑over for all questions; led Russian and Spanish translations and subsequent proofreading.
  • Created slide and audio versions for ELDT courses.
  • Produced several hundred 3D images for questions in Lumion

Media/partnerships

For media quotes, partnerships, or B2B inquiries, email [email protected].

Contact Andrei