Gregor Romac

VP of Product Monetization and Data, Driving‑Tests.org

Turning product data into predictable, scalable revenue by designing monetization solutions that balance usability and growth.

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Gregor helps product team turn user engagement into sustainable revenue while protecting usability and product quality. He leads Premium monetization, conversion optimization, and the ad‑tech stack - translating data into decisions that compound growth.

Areas of responsibility and expertise

  • Pricing and packaging for Premium; subscription and checkout optimization.
  • Programmatic ad tech: GAM/AdX, header bidding, exchange integrations, ad‑quality guardrails.
  • Revenue instrumentation: event taxonomy, attribution, Stripe/Memberful alignment.
  • Conversion rate optimization and experimentation (A/B, cohort/LTV analysis).
  • Revenue analytics and forecasting; eCPM/yield management with UX safeguards.
  • Cross‑functional collaboration with Product, Design, and Engineering to ship validated changes.

Methodology

How Gregor works

Define goals and guardrails

Align revenue targets, UX constraints, privacy/compliance, and measurement plans.

Sources of truth
  • Plausible, Convert.com and Amplitude
  • Revenue ledgers (Stripe/Memberful)
  • GAM/AdX logs
  • Cohort/LTV dashboards

Instrument and qualify data

Harden event taxonomy; reconcile ad/subscription ledgers; validate tracking and baselines.

Experiment and roll out

Design tests with power/impact in mind; limited rollout where relevant, monitor early‐warning KPIs.

Attribute and decide

Read results, attribute correctly, decide adopt/iterate/rollback; document learnings on Slack.

Scale and monitor

Graduate winners; set alerting and dashboards; revisit hypotheses on a fixed cadence.

Recent highlights

Premium funnel uplift: Designed and shipped pricing/checkout experiments that improved conversion.

Revenue truth set: Built a cross‑stack revenue pipeline (ads + subs) for clean attribution and faster decisions.

PandL truth set: Built and maintained advanced dashboards to track profits and losses (EE properties and apps).

Selected prior contributions

  • Launched and continually evolved Driving‑Tests.org Premium monetization.
  • Built event/revenue tracking frameworks and campaign operations that delivered profitable ROI.

Skills and tools

  • Adtech (GTM, GAM, AdX)
  • Analytics (GA4, Amplitude, Plausible)
  • Performance Marketing (Google Ads, Meta, Apple, LinkedIn, Reddit)
  • Experimentation (A/B tooling, power analysis)
Contact Gregor